Temu services
Sell on Temu with the right model from day one
Temu has two ways to sell, and the choice changes who sets your price, who ships and who talks to customers. We help you choose, get verified in Temu Seller Center and run the store after launch.
Your Temu launch path
- RegistrationSeller Center account, business verification and an invitation code if your region needs one.
- ComplianceProduct safety documents, test reports and labels for your category and market.
- ListingsProduct pages, images, specs and variants built to Temu's standards.
- PricingA landed-cost and margin model, then prices that stay competitive on Temu.
- LaunchShipping setup, first promotions and Temu Ads.
Why Temu
Why sellers are adding Temu
Temu has grown from a cross-border app into a marketplace that now invites local sellers in the US, the UK and Europe.
Millions of value shoppers
Temu draws millions of shoppers looking for good prices in almost every category.
Local sellers get a push
Temu is actively recruiting local sellers, and fast local delivery helps listings rank.
Low effort on fully-managed
On the fully-managed model Temu handles shipping, customer service and returns for you.
A new sales channel
Reach shoppers who may never see your products on Amazon or Walmart.
Room for early sellers
Many categories still have fewer local sellers than Amazon, so early sellers can build reviews and rank first.
Move slow stock
Deals such as Lightning Deals can turn slow-moving inventory into sales.
Seller models
Fully-managed or semi-managed?
Temu also calls these the consignment model and the local seller program. Here is what changes between them.
| Topic | Fully-managed (consignment) | Semi-managed (local seller) |
|---|---|---|
| Retail price | Set by Temu, based on the supply price you agree | Set by you, within Temu's price competitiveness checks |
| Inventory | You send stock to Temu's warehouses | Stays in your own warehouse or 3PL in the selling country |
| Shipping | Temu ships orders to buyers | You ship orders with your own carriers |
| Service and returns | Mostly handled by Temu | Handled by you |
| How you earn | The agreed supply price for each unit sold | The sale price minus Temu's commission and fees |
| Best for | Manufacturers and wholesalers who want volume with little day-to-day work | Brands with local stock that want control over price and branding |
Program names, availability and fees differ by country and change often. We confirm the current terms for your business before you register.
Pricing
How pricing works on Temu
Price is the biggest difference between Temu and other marketplaces. We work out your numbers before you submit a single price.
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Know your landed cost
Product, packaging, freight, duties and Temu fees per unit, so you know your lowest safe price.
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Submit your price
A supply price on the fully-managed model, or your retail price on the semi-managed model.
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Temu's price review
Temu compares prices and may ask for a lower one. We help you decide when to accept and when to say no.
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Promote and adjust
Deals and ads for products with room in the margin, and regular price checks after launch.
What's included
Temu store management
From registration to daily operations, we run the parts of your Temu store that take the most time to get right.
Seller Center registration
Account creation, business and identity verification, and your store profile.
Model selection
Cost and margin modelling for both seller models, so you choose the one that pays for your products.
Product listings
Titles, specs, variants and clean product images that meet Temu's listing standards.
Pricing strategy
Landed cost tracking and prices that stay competitive without selling at a loss.
Deals and campaigns
Lightning Deals and seasonal campaigns planned around your stock levels and margins.
Temu Ads
Campaigns set up and adjusted to send traffic to the products with the best margin.
Product compliance
Certificates, test reports, labels and safety information for your category and market.
Shipping and inbound
Shipping templates and handling times for semi-managed stores, and inbound shipments for fully-managed.
Store performance
We monitor shipping times, cancellations, returns and buyer messages to protect your store rating.
Catalog growth
New products added on a regular schedule, chosen from what already sells well for you.
US, UK and EU stores
Stores in more than one region, each with the right compliance documents, pricing and shipping setup.
Monthly reporting
Sales, margin per product, deal and ad results, and store health in one monthly report.
Timeline
Your first 90 days on Temu
Timing depends on how fast Temu approves your account and products, but most launches follow this shape.
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Month 1
Set up and get approved
Registration, verification, compliance documents and your first product listings submitted for review.
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Month 2
Launch and learn
First products go live with competitive prices, a first deal and starter ad campaigns. We watch what shoppers click and buy.
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Month 3
Scale what works
More budget and stock for the best sellers, new products added, and slow sellers reworked or removed.
Before you register
Documents we help you prepare
Temu checks sellers and products before you can sell. Having these ready makes onboarding faster.
- Business registration, tax details and a business bank account
- Product test reports and certificates required for your category
- Product labels, warnings and safety information
- EU responsible person details for sales in Europe (GPSR)
- Trademark or brand authorization documents if you sell a brand
- Supplier invoices as proof of product source, when requested
Questions
Temu FAQ
Which countries can I sell in?
Temu runs seller programs in the US, the UK, the EU and other regions, and eligibility depends on where your business and inventory are based. We confirm which program fits your business during the free plan.
Do I need an invitation code?
In some regions Temu registration is invite-based. If your region needs a code, we explain how to get one before you start.
Will selling on Temu hurt my prices on Amazon?
It can if you choose the wrong model. The semi-managed model lets you control your own price, so most brands that already sell on Amazon start there.
What products sell well on Temu?
Temu shoppers look for value, so products that keep a healthy margin at a competitive price do best. We review your catalog and pick the products most likely to work.
Can you manage Temu together with my Amazon or Walmart store?
Yes. We reuse your product content and research across marketplaces and keep inventory planning in one place.
How long does registration take?
It depends on your region and how complete your documents are. Having your business, tax and product documents ready before you apply makes it faster.
What is Temu's price review?
On the fully-managed model Temu reviews the supply price you submit and may ask for a lower one before listing the product. You can accept or decline. We check your margin before you answer.
Do I need my own warehouse?
Not for the fully-managed model, where your stock goes to Temu's warehouses. For the semi-managed model you need stock in the selling country, in your own warehouse or with a 3PL.
Start selling on Temu
Tell us about your products. We will recommend a seller model and send you a launch plan.